A selection of branding, print collateral, direct mail campaigns, and real estate marketing materials created for Bullock Russell Real Estate Services, an Orange County brokerage specializing in luxury and residential properties.
My role included brand development, logo refinement, print design, layout systems, marketing collateral, and property marketing materials across a wide range of agent and brokerage communications. I helped establish and evolve the brokerage’s visual identity, including the distinctive red-centered branding system used throughout its marketing.
The work included listing brochures, market reports, postcards, service guides, direct mail campaigns, and agent marketing materials designed to balance professionalism, readability, and high-end property presentation. A strong focus was placed on clean typography, photography-driven layouts, and creating cohesive branding systems that individual agents could adapt while maintaining consistency across the brokerage.
