A selection of strategic communications, annual reports, digital campaigns, and marketing materials created for the Hass Avocado Board — the national organization representing the U.S. avocado industry. Unlike the consumer-focused work developed for Love One Today®, these projects were designed for growers, importers, marketers, retailers, and industry stakeholders across the avocado supply chain.
My role included creative direction, annual report design, campaign development, landing page design, email marketing, infographic design, and visual storytelling across both print and digital platforms. The work ranged from industry campaigns like Avocadonation: An American Success Story to stakeholder communications, conference marketing, webinar promotions, and data-driven reports.
A major focus throughout these projects was transforming complex industry information into clear, visually engaging communications that balanced institutional credibility with modern, approachable design.
